Linking Strategies For Traffic and Robots

To achieve any level of traffic to your website, you need to develop a series of inbound links from relevant sites and dedicated web directories. The links themselves will drive a certain amount of traffic to your site, depending on how busy that site is, but the true value of that inbound link will be in the 'link popularity' your site will achieve. Google robots and other search engines will view these links and rank your site higher in its database because of the perceived popularity of your site.

It's important to choose relevant links to your site and not just random link farms whose generality and lack of relevance can actually hurt your site. The best way to find relevant and well-weighted directories and link sites is to do a google search within your niche. For example, for a vancouver island tourism site, google 'vancouver island tourism directory'. For an Ottawa tattoo studio, search for 'Ottawa search engine' and 'Tattoo link directory'. The top hits listed are the sites you want to be affiliated with, for their Google relevance will transfer itself to your site.

There was a time when most link and web directories offered free linking, but sadly those days are gone. Most of the most important directories these days charge for listings, anywhere from $30.00 to $250.00 per year. Do some research and find the best opportunities for your particular niche with the best return on investment.

Linking is important. Don't ingore it.