Web Advertising Rising While Newspapers Fail

According to research firm eMarketer, Internet advertising will grow this year while traditional media such as newspapers, magazines and television continue to fall. US spending stands to reach a total of over $23 billion this year with yearly increases of over 10%. Cost effectiveness and accountablity are some of the reasons cited for the steady increases while claims that net advertising is recession proof are also heartening in these apparently bleak economic times.

Paid search ads through Google, Yahoo and smaller engines and directories will make up nearly half of that spending while banner and classified ads will comprise nearly 35% of the total. Video advertising also stands to grow by almost 50% per year.